Norton Search UI Redesign

I led the UX and visual redesign for a new search function on Norton's global marketing portal, replacing a previous iteration that was underperforming and lacked effective functionality. This redesign offered an opportunity to implement modern interaction models and deliver more accurate, relevant results for users.

Contents:

• Flows
• Wireframes
• Visual design and specs

Responsible for:

• Wireframing user experience
• Noting interactions for design and engineering
• Gave options for revenue generation

Process

Collaborating with business stakeholders, I defined key requirements and prioritized desired features for the new search tool. I proposed wireframes and interaction designs that aligned with business objectives, then worked closely with the development team to assess feasibility and establish a phased rollout plan. Understanding the complexity of the project, I produced high-fidelity mockups and detailed specifications for each phase.

Drawing from brand guidelines and existing style elements, I designed a visually engaging search page that incorporated high-quality photography and appropriate typography to enhance content readability. I ensured that the search experience was consistent with the broader marketing and shopping experience, creating a seamless integration for customers. In partnership with the development team, I closely monitored the implementation process to ensure pixel-perfect execution and smooth interaction in the final product.

Results

The result was a highly utilized search tool that became one of the primary ways for users to navigate the marketing website, access product information, and make informed purchasing decisions. The interaction design I developed continues to be used in production today.