Norton Security Center Blog UX Redesign

I led the rearchitecture of Norton&339;s resource blog to enhance user interaction and accommodate evolving browsing behaviors. With the growing prevalence of mobile usage and an increasing demand for in-depth research before making purchase decisions, it became essential to overhaul the entire information architecture.

Contents:

• Home page
• Category page
• Categories pages
• Article pages
• Interpage interactions
• Components

Responsible for:

• Information Architecture
• Interaction design documented specs for engineering
• Wireframe specs for Visual Design

Process

Collaborating with fellow designers and product owners, I explored innovative ways to deliver informative articles while maintaining familiar interaction patterns. I created wireframes, including an example sitemap and user flows for the new article resource center, to map out the user journey in desktop, tablet, and mobile platforms.

After the wireframes were validated by product owners, development teams, and business stakeholders, the designs were handed off to the visual design team to create high-fidelity mockups. I worked closely with engineering to ensure the final production experience adhered to the interaction specifications and delivered an optimal, user-centered experience.

Results

The redesigned resource portal became a valuable tool for customers to discover relevant security information through organic SEO traffic, while also providing opportunities to explore and purchase security solutions. The new design contributed to a significant increase in site traffic, attracting thousands of new and returning customers to the marketing site.